Hims & Hers sells prescription care as a subscription, which makes its pricing easy to read on the surface and hard to compare underneath. Every product page shows a friendly monthly number. What the number does not show is that most of what Hims ships is a generic drug you can buy for a fraction of that price at a cash pharmacy, and that the price you pay depends heavily on how long a plan you commit to.
This is a price guide, not a review. Below are the company’s own published prices as of September 2, 2026, its own disclosures to the SEC, and the cash-pharmacy price for the same molecule so you can see where the subscription is a bargain and where it is a convenience fee. Subscription prices change frequently and vary by plan length, so re-check them before you buy.
What Does Hims Cost Without Insurance?
Every Hims figure below comes from the company’s published product pages on September 2, 2026. Every pharmacy figure comes from Cost Plus Drugs’ posted prices, Drugs.com’s cash price guide, or the manufacturer’s own self-pay program.
| Hims product line | Hims published price | Same medication, cash | Cheaper option |
|---|---|---|---|
| Sildenafil (generic Viagra) | From $22/mo | $4.39 for 2 tablets, $5.13 for 12 (100mg) | Pharmacy |
| Tadalafil (generic Cialis), as needed | From $24/mo | $6.69 for 30 tablets (20mg) | Pharmacy |
| Tadalafil, daily dose | From $40/mo | $5.97 for 30 tablets (5mg) | Pharmacy |
| Chews, mints and 2-in-1 combos | $30-$39/mo | No pharmacy equivalent (compounded) | Not comparable |
| Brand Cialis | $958/mo | About $276-$431 for 30 5mg tablets | Pharmacy |
| Finasteride 1mg | From $22/mo | $5.83 for 30 tablets | Pharmacy |
| Minoxidil foam or serum | From $15-$19/mo | $10.18-$11.19 for 60 units | Pharmacy |
| Psychiatry medication | From $49/mo | Varies by drug, most generics are cheap | Pharmacy |
| Wegovy pen | $199/mo + $149 membership | $199/mo new self-pay, then $349 | NovoCare |
| Zepbound vial or KwikPen | $299/mo + $149 membership | $299/mo self-pay via LillyDirect | LillyDirect |
| Mounjaro or Zepbound pen | $1,899/mo + $149 membership | Varies by program | See GLP-1 guides |
The hair-loss line is the cheapest thing Hims sells. Its published prices run $15 a month for a minoxidil serum or dandruff shampoo, $19 for minoxidil foam, $22 for finasteride, $35 for the finasteride-plus-minoxidil combinations and prescription sprays, $39 for the spray with ketoconazole and biotin, and $60 for the Hair Power Pack.
On the ED side, the hub page lists generic-for-Viagra plans starting at $22 a month and generic-for-Cialis plans starting at $24, with chews and mints at $30, the 3-in-1 pill and most Sex Rx combinations at $35, and Sex Rx with Climax Control at $39. The individual tadalafil page prices the daily dose at $40 a month and brand Cialis at $958 a month.
The mental-health line advertises prescription-strength psychiatry medications from $49 a month. That is a medication price, not a therapy price, and the two are worth keeping separate when you budget: see our guides to antidepressant costs and therapy without insurance for what each runs on its own.
What Drives the Price
Plan length. Hims told the SEC that subscribers choose shipment cadences or treatment terms ranging from 30 days out to 360 days, and that longer terms carry lower per-shipment costs. That is why the same product shows a lower monthly number on a 12-month prepay than on a 30-day plan, and why the “from” price on a landing page is usually the longest commitment available.
Whether it is a real generic or a compounded formulation. Chews, mints and multi-ingredient blends have no pharmacy equivalent, so there is no cash price to compare them to. Hims labels these compounded products as not approved or evaluated by the FDA for safety, effectiveness or quality. That is a clinical question for a prescriber, but it is also a pricing fact: those lines cannot be arbitraged against a pharmacy.
The weight-loss membership. This is the single biggest structural difference between Hims and a pharmacy. Per the company’s FAQ, the membership is $39 for the first month and $149 a month afterward, medication not included, and you must hold an active membership to get weight-loss medication at all. You can hold the membership without a medication plan, and the membership fee is not FSA or HSA eligible even though the medication fee is.
Branded versus compounded GLP-1s. Hims disclosed a March 2026 strategic shift in which it moved its US weight-loss offering toward branded GLP-1 medications, with compounded GLP-1s available only on a limited scale. That shift is why the branded prices on the page now track the manufacturers’ own self-pay programs closely.
Bundling. Several Hims products fold an ED drug together with a hair-loss drug, a testosterone support supplement, a multivitamin or a climax-control ingredient. Bundles simplify the checkout and raise the monthly price. Priced separately at a pharmacy, the two generic components would usually cost less than the bundle.
Cash Price vs. Insurance
Hims is a cash-pay business by design. Its revenue comes from subscriptions billed to a card, not from claims, and it does not run your prescription through a drug plan. That is less of a disadvantage than it sounds, because the two biggest categories it sells are ones insurance frequently refuses anyway: ED drugs can be excluded from drug coverage by statute, and finasteride prescribed for hair loss is widely treated as cosmetic.
Where insurance does matter is weight loss. If a commercial plan covers Wegovy or Zepbound, a copay will almost always beat both Hims and the manufacturer’s self-pay price. Check that first. If your plan excludes GLP-1s, then the honest comparison is Hims’s medication price plus $149 a month against the manufacturer program’s price with no membership at all: $448 a month through Hims for a Zepbound KwikPen versus $299 a month self-pay through LillyDirect for the same KwikPen or four vials.
One thing a cash payer should know before signing up for any auto-renewing health subscription: Hims disclosed that on July 29, 2026, the FTC, the Utah Division of Consumer Protection and Los Angeles County filed a complaint alleging violations of Section 5 of the FTC Act and the Restore Online Shoppers’ Confidence Act, following an October 2023 civil investigative demand into its privacy, advertising, subscription and cancellation practices. Hims states it believes it has meritorious arguments and intends to defend vigorously, and it recorded a roughly $60 million legal contingency accrual as of June 30, 2026. Those are allegations, not findings. The practical takeaway is the same one that applies to any recurring charge: read the cancellation terms, and note the renewal date on a calendar.
How to Pay Less
Price the generic before you subscribe. This is the whole ballgame for the hair and ED lines. Finasteride is $5.83 for 30 tablets at Cost Plus Drugs; tadalafil is $5.97 for 30. CMS acquisition-cost data puts finasteride at 4.3 cents a tablet and tadalafil 5mg at 10.2 cents as of August 19, 2026. Our finasteride, minoxidil, sildenafil and Cialis guides price each one at a pharmacy counter.
Separate the visit from the drug. The real product in a telehealth subscription is the prescription. If you already have a prescriber, or can get one for a one-time self-pay visit, you can take the script to a cash pharmacy and skip the monthly fee entirely. Free and sliding-scale clinics can write the same prescriptions.
Run a discount card against the subscription price. For anything with a generic, compare the subscription’s monthly number to a card price before you commit. Our guide to GoodRx vs. SingleCare covers how to check both, and the fair price checker will tell you whether a quoted price is in range.
Go to the manufacturer directly for branded GLP-1s. Novo Nordisk and Lilly both run their own self-pay pharmacies with no membership layer. The Wegovy, tirzepatide and GLP-1 guides walk through the current programs.
Do not pay for a membership in a month you are not medicated. Hims’s own FAQ says the membership auto-renews independently of the medication plan and that you can hold one without the other. If you pause treatment, that is $149 a month for access you are not using.
Read the bill, not the landing page. If a charge shows up you did not expect, ask for it in writing before you dispute it. The same approach that works on medical bills works on a subscription charge.
The Bottom Line
Hims is priced as a convenience product, and the convenience is real: one flow gets you a consultation, a prescription and delivery without an appointment. For the generic drugs at the core of its catalog, that convenience costs roughly three to five times the pharmacy price. Its hair and ED plans at $15 to $60 a month are the clearest example, and its own disclosed figure of $92 in monthly revenue per average subscriber in the quarter ended June 30, 2026 is a good sense of what a typical customer ends up spending.
For weight loss, the arithmetic is different and harsher: the $149 monthly membership sits on top of a medication price that in the branded cases matches what the manufacturer charges directly. If you can get the same pen from LillyDirect or NovoCare without the membership, that is $1,788 a year of difference.